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Research papers

Putting market research at the heart of the media planning process

This paper looks at the challenges faced by advertisers in Latin America in making the most efficient use of their advertising budget. The paper starts by discussing what advertising efficiency is and how that can be optimised. It then goes on to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Aurora Yasuda, Scott Spence
Companies: IBOPE Inteligencia, KANTAR TNS Malaysia
June 15, 1999
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Citation

Yasuda and Spence (1999a, June 15). Putting market research at the heart of the media planning process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/putting-market-research-at-the-heart-of-the-media-planning-process


Research papers

The sniffer concept and its possibilities in data collection

The paper describes working principles of the new equipment, the “Sniffer”, a singular conceptual update of old people meter systems that solves some emergent problems of TV audience measurement, mainly those related to the diversity of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima
Company: IBOPE Inteligencia
June 15, 1998
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Citation

Motta and D' Imperio Lima (1998a, June 15). The sniffer concept and its possibilities in data collection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-sniffer-concept-and-its-possibilities-in-data-collection


Research papers

From the survival consumer to the citizen consumer (Portuguese)

The hyperinflation prolonged at decade in 80 and principle gives decade in 90 brought to Brazil characteristics much special in behavior two consumers how much at shopping, would you like be exuding good part gives population of this category, would...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Nelma Gasparette Santos
Company: IBOPE Inteligencia
June 15, 1997
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Citation

Santos, N. G. (1997a, June 15). From the survival consumer to the citizen consumer (Portuguese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-survival-consumer-to-the-citizen-consumer-portuguese-


Research papers

From the survival consumer to the citizen consumer

The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Nelma Gasparette Santos
Company: IBOPE Inteligencia
May 1, 1997
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Citation

Santos, N. G. (1997a, May 01). From the survival consumer to the citizen consumer . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-survival-consumer-to-the-citizen-consumer-


Research papers

Pay television

This paper presents an overview of Pay Television in Latin America, considering the different transmission modalities: cable, MMDS, DBS and DTK. It will be shown that Pay Television is quite under-developed in the continent, whereas broadcast...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Paulo Pinheiro de Andrade, Flávio Ferrari
Company: IBOPE Inteligencia
June 15, 1996
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Citation

de Andrade and Ferrari (1996a, June 15). Pay television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pay-television


Research papers

The "sniffer"

In general terms this paper outlines the technological alternative proposed by IBOPE as a solution to emerging problems of monitoring the television audience behavior. The new non-intrusive peoplemeter, developed by the engineers of the IBOPE Brazil...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ana Lucia D' Imperio Lima, Luiz Antonio Silveira Motta
Company: IBOPE Inteligencia
June 15, 1996
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Citation

D' Imperio Lima and Motta (1996a, June 15). The "sniffer". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-sniffer-


Research papers

Evolution of mass media and the measurements of its audience in Latin America

The introduction shows that television has a higher share of ad spend in Latin America than in any other part of the world. This leads to an even higher share of television in the media research budgets. The following parts review the introduction...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Ricardo Mariño, Alberto Arnaldo
Company: IBOPE Inteligencia
May 1, 1995
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Citation

Mariño and Arnaldo (1995a, May 01). Evolution of mass media and the measurements of its audience in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evolution-of-mass-media-and-the-measurements-of-its-audience-in-latin-america


Research papers

Understanding how advertising works and implications for measurement of its effectiveness

The debate globally has centred recently on immediate sales effects (and Persuasion Shift pre testing) in preference to maintenance or theme advertising whose effects, we believe, are often seriously under-estimated. The paper first contrasts...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Rosie Riley, Aurora Yasuda
Companies: KANTAR TNS Malaysia, IBOPE Inteligencia
May 1, 1995
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Citation

Riley and Yasuda (1995a, May 01). Understanding how advertising works and implications for measurement of its effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-how-advertising-works-and-implications-for-measurement-of-its-effectiveness


Research papers

Communicating in Latin America

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992
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Citation

D' Imperio Lima and Lobl (1992a, September 01). Communicating in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communicating-in-latin-america